Way too stylish: The natural way to go

Style is about elan. Style is about dignity. Style is about intimacy. Style is about intenseness. Style is about allurement.

Have you visited those Egyptian museums? Well, I haven’t. But, that’s not the point. The point is, have you seen the goodies they used to bury with the bodies of the ancient Egyptians? Don’t you think they believed in being stylish, then? Style has always mattered to the human race. I have seen photographs of the kind of head dresses that got buried with some of these bodies. Man, way too stylish for us to carry off. And, probably, THAT is exactly why they decided to carry those items with them when they got transferred to the other side. Why leave it behind for us, when we would not have the guts to use it? Fair enough. The human character has a natural bent toward self embellishment. The ancient Egyptians believed in catering to the said bent.

This is a trait prominent in all of us. Yeah, don’t deny it. You have the need to be fashionable in you too. And, this internal urge to look your best and the desire to don a new look on and off  is the target of the fashion world that churns profits in jillions. Smart, aren’t they?

I know you can relate to what I am saying. I am sure you have an anecdote to share with your friends that will talk about what clamant drives you get every other month to get your hairstyle changed, revamp your wardrobe or even get shoes of another color. I got my hair straightened more than a year back as it didn’t look stylish enough when it was wavy (aah, me!) I don’t say I regret doing it, ‘cuz hey, it still looks stylish. I wake up in the morning and my hair still looks set. Like that of a celebrity. Don’t we all like to look like celebrities in our own little way?! *Cough Cough*

Another urge I am not proud of is this need to raid my favorite mall every month to spend on clothes and other “cool” stuff. I have no idea what I want to buy. I just want to.

Now, I don’t think we can altogether kill this urge to be stylish. All we can do is try and use our older stuff more fashionable and add on to our style quotient. Maybe I can talk about this in my next blog. So, till then, keep it stylish! Keep it alive! And, keep feeding the voracious style demon within you!

Those Extra-Special Ads

Hello World!

I dedicate my first blog to ads. Not the normal ones. The “special” ones – if you know what I am talking about. When it comes to these “special” (aka retarded) commercials, the Idea Cellular ads pop into my mind. I mean, I agree you had a good few ads at the start, but now? They are..how shall I put it….candidates for a wannabe award.

Let’s shift focus to the vest and briefs ads. There’s no way you could have missed those. “Don hain –  tho on hain!” “Fit hain boss.” Oh, and my current favorite? Sallu Khan’s Dollar Club vest. I mean, wow! I like how the ad was made. Who else could have imagined the Chinese folk flaunting a Dollar Club vest? Not me!

If you have witnessed ad murder happening with the Bingo Mad Angles ads you know how killer ads are made (literally). How can I, a mere writer, top that tagline? The tagline is….(Wait for it)..”Toing!!” Mindblowing, isn’t it?

Fair and Lovely: “How come you’re so fair?” “I use Fair and Lovely and….Fair and Lovely!!” Now, if a guy falls for this ad, he is considered a fool. ‘Cuz how can he ever use a fairness cream that’s meant for the delicate skin of girls?? HE should use Fair and Lovely MEN: “Mardo wala cream” – The cream for men! Talk about forcibly creating need in the market and putting thoughts into people’s heads.

And the grand finale!! Axe Deospray!! These ads that claim to make the girls go crazy – makes the men go crazy. Advertising objective achieved. I actually have colleagues who crib that they tried to stand in the middle of the road after spraying Axe on them, but there was absolutely no effect on the girls. The point that these guys miss is this: The ads always show that you need to spray on the full can of deo for the required effect – The Axe Effect! Ha! Take the hint, guys.